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Déjà-Ici

(n.)

The recognition of a place you’ve never been, but that feels familiar because of how thoroughly it was pre-consumed in your social media feed.

Climbing the steps of Uluwatu temple, she felt a wave of déjà-ici for the sunset she'd scrolled past hundreds of times.

Does it ring true?

From the future, or already here?

Coinage notes

Déjà vu is “already seen”; déjà-ici means “already here,” pronounced DAY-zhah ee-SEE. The difference is the source: déjà vu is familiarity you can’t explain, while this is familiarity easily traced back to its digital source.

Future Words book cover

There are 99 more where this came from.

Future Words: A Non-Obvious Glossary of Terms That Don’t Exist (But Soon Will) collects all 100, each with its example sentence and coinage notes, from the bestselling authors of The Future Normal. Hardcover, October 20, 2026.