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Parenting
(n.)
The new parental status game of publicly performing imperfection, from the curated mess to the confessional selfie.
Her most-liked post ever was pure flawnting: cereal for dinner, one crying twin, and a caption announcing she’d given up.
Does it ring true?
From the future, or already here?
Flaw + flaunting. Inspired by Trendwatching’s viral flawsome trend which Henry first wrote about in 2012, this is the humblebrag applied to parenting. When perfection becomes so ubiquitous, showing mess becomes the rarer flex.
Future Words: A Non-Obvious Glossary of Terms That Don’t Exist (But Soon Will) collects all 100, each with its example sentence and coinage notes, from the bestselling authors of The Future Normal. Hardcover, October 20, 2026.