The spike of guilt released each time a wearable reports you’re slightly behind on your health goals.
He spent the night tending to his sick child; at 9 a.m., his guiltonin was triggered by an alert on his watch admonishing him for “sleeping in.”
Does it ring true?
Know exactly who?
From the future, or already here?
Already normalNot yet… but soon
Coinage notes
A cousin of serotonin and melatonin. Hormones are your body’s response to something that happened, such as sun exposure, or meeting someone new. Guiltonin, in contrast, is your response to those intended behaviors that didn’t happen.
Future Words: A Non-Obvious Glossary of Terms That Don’t Exist (But Soon Will) collects all 100, each with its example sentence and coinage notes, from the bestselling authors of The Future Normal. Hardcover, October 20, 2026.