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(n.)
A billion-dollar company built and run by one person, with automation doing the work that once took a workforce.
The startup showcase was filled with aspiring lonicorns; one founder proudly shared a blank slide to show his hiring plan.
Does it ring true?
From the future, or already here?
Lone + unicorn. Playing on lone wolf and unicorn, the venture capitalist term for a billion-dollar company. Unicorns were so named because they were once mythically rare; now there are over 1,000 of them and the myth has moved on, with investors racing to mint the first single-person billion-dollar company.
Future Words: A Non-Obvious Glossary of Terms That Don’t Exist (But Soon Will) collects all 100, each with its example sentence and coinage notes, from the bestselling authors of The Future Normal. Hardcover, October 20, 2026.