The deliberate, unashamed enjoyment of content with no intellectual value, chosen precisely because it demands nothing.
Their Friday night schlockjoy ritual is a delivery pizza and a low-budget shark movie.
Does it ring true?
Know exactly who?
From the future, or already here?
Already normalNot yet… but soon
Coinage notes
Schlock (Yiddish for cheap, shoddy goods) welded to joy. The pleasure is in choosing a guilty pleasure without any guilt: you know there are better options that you “should” consume, but you reach for the junk on purpose.
Future Words: A Non-Obvious Glossary of Terms That Don’t Exist (But Soon Will) collects all 100, each with its example sentence and coinage notes, from the bestselling authors of The Future Normal. Hardcover, October 20, 2026.