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Future Insults

Savoir-Faux

(n.)

Using AI to share expertise you don’t actually possess.

Wine tastings are overrun with savoir-faux as “connoisseurs” parrot tasting notes their smart glasses fed them seconds earlier.

Does it ring true?

From the future, or already here?

Coinage notes

From savoir-faire, French for know-how, with the -faire swapped for faux, false (said sav-wah-FOH). Google made us all “experts” long ago, but the future will see expertise being streamed to us continuously, without us ever having to lift a finger; the faux captures the lack of effort expended.

Future Words book cover

There are 99 more where this came from.

Future Words: A Non-Obvious Glossary of Terms That Don’t Exist (But Soon Will) collects all 100, each with its example sentence and coinage notes, from the bestselling authors of The Future Normal. Hardcover, October 20, 2026.