Technology
Veritax
(n.)
The cognitive cost of having to constantly verify the authenticity of everything you see and hear.
Scrolling the news now carries a steep veritax, with every sensational headline demanding a second source.
Does it ring true?
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From the future, or already here?
Already normalNot yet… but soon
Coinage notes
From the Latin veritas, truth, plus tax. Here the tax is cognitive, borne by the consumer of information. Like every tax, the bigger the burden, the bigger the urge to escape it. As fakes become harder to spot, expect a simple trade to emerge: pay for trusted content, or keep paying in uncertainty.
There are 99 more where this came from.
Future Words: A Non-Obvious Glossary of Terms That Don’t Exist (But Soon Will) collects all 100, each with its example sentence and coinage notes, from the bestselling authors of The Future Normal. Hardcover, October 20, 2026.